Earlier this month, I attended the Hitachi Information Forum where Chris Jensen, solution consultant for physical security at HDS, discussed the evolution of security cameras (you can find the article here
). I'm intrigued by the marketing aspect he introduced— how surveillance video can be utilized in retail stores for observing much more than the kid in the back with the large knapsack. And I understand the benefits to applying video surveillance on the streets, in terms of observing pedestrian traffic flow during events or alerting first responders in case of emergency. But I couldn’t help feeling slightly creeped out by the Big Brother connection.
And then I came across this Coca-Cola commercial
. I guess I’m a bit of a sucker for these feel-good advertising campaigns, but I liked that it offered another perspective.
We rely heavily on video every day. People often like to see what’s happening on the news rather than simply hearing or reading about it. So the more video surveillance, the greater our chances for capturing the exciting (and frightening) moments we would otherwise have to rely on a couple witnesses to describe for us... right?
And now with video analytics, we can do so much more with this data.
Still, I can’t get the image of the watchful eye out of my mind. How long will it take before these systems find a way to really invade our privacy? Or are we already there?