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Zeacom's unique approach to Lync

By: Christopher Rogers
July 5, 2012 |   del.icio.us           What's this
Brady Cox, VP, business development at Zeacom
Zeacom, a developer of solutions for multimedia contact centres, business process automation and plugins for UC systems, has been developing and selling software since 1994. The company, headquartered in New Zealand, got a lot more Canadian at the end of May when it was purchased by Markham, ON-based Enghouse Systems. An NEC, Avaya, Cisco and Microsoft partner, Zeacom’s solutions are primarily targeted at contact centres and distributed 100% through the channel.

After entering the North American channel space as an NEC OEM partner in 1999, Zeacom then built out its Avaya and Cisco practices, the telephony platforms for its enterprise communication software packages.

In Canada, Zeacom goes to market through Avaya partners such as Burlington, ON-based Brantel and Newmarket, ON-based Unity Telecom. NEC also bring Zeacom partners to market through NEC UCB (unified communications for business) which is a Zeacom product.

“Lyncing” up

When Microsoft announced it would enter the unified communications space with Lync, Zeacom saw an opportunity and began talks to port its software across to the platform.

Although its relatively new compared to other UC solutions, Brady Cox, VP, business development at Zeacom said that 95% of customer looking at telephony solutions want to at least have a conversation about Lync. “The beauty of the Lync product, is that you can deploy just a little bit of it,” he said, adding that its high adoption rate is due to the prevalence of Microsoft Exchange in the market. Lync’s UC components are free as part of Exchange deployments.
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