- extending Adobe's position in analytics and reporting to drive rapid growth in new areas like mobile and social;
- personalizing digital experiences across all digital channels, ensuring that customers can deliver the most relevant, customized content in real time;
- driving multichannel campaign management, enabling marketers to make informed decisions about all aspects of a marketing campaign, from search to email to display advertising; and
- accelerating media monetization solutions for content publishers by enabling them to segment their audiences and maximize their advertising revenue, leveraging the company's acquisitions of Demdex and Auditude this year.
"Our mission is to produce the world's content and maximize the impact of that content," said Shantanu Narayen, Adobe's president and CEO, in a statement. "Adobe is doubling down in the digital media and digital marketing categories, markets rich with opportunities for innovation and growth."
Moving into its fiscal year 2012, Adobe will focus its research and development and sales and marketing investments on these two opportunities. In digital media, the company expects to attract new customers and increase recurring revenue through its new subscription offering.
Meanwhile, to drive increased digital marketing bookings, which are recognized as recurring revenue, Adobe said it will reduce its investment, and expected license revenue, in certain enterprise solution product lines. These changes will reduce fiscal year 2012 revenue growth by approximately 4 to 5 percentage points, the company said. As a result, Adobe expects annual revenue growth of approximately 4% to 6% in the fiscal year. Beyond fiscal year 2012, Adobe anticipates double-digit revenue growth with an increasing percentage of recurring revenue.
