I came across this
article recently. It talks about how executives don't use Twitter very much, and that could be costing companies big bucks.
A recent report from the McKinsey Global Institute
states that social technologies could be worth up to $1.3 trillion dollars, which is about the amount of Australia's national GDP. The report goes on to say that the value of social media comes from improved communications and enhanced collaboration. In addition, social media also helps higher-ups unleash the vast stores of knowledge they've been hoarding and pass it along to their subordinates.
I found this article interesting because social media can also cost companies in terms of productivity and if not used properly, it can severely damage their reputations. This is one of the first articles I've read that actually talks about the positive benefit of using social media at work.
What's your take? Is social media an untapped resource or another way to waste time?