I came across this article in the Wall Street Journal, and I found it interesting: online.wsj.com/article/SB100008723963904...35960.html?mod=e2tw.
In the States, some youth-oriented fashion brands have discovered teens and twenty-somethings respond to marketing messages they receive by text message. In fact, they respond better to text messages than to emails.
Why are text messages a more appealing medium than emails? You opt-in to text message-based marketing, whereas with emails, some marketer could buy a list containing your email address and try to sell you something you're not interested in.
My question is this: how many Canadian stores do this? Readers, what are your personal feelings about text message marketing?