Fred Cavazza, a technology evangelist who writes for Forbes, recently wrote about how he is sick of the mobile app vs. web app debate (http://www.forbes.com/sites/fredcavazza/...le-app-is-pointless/
). Cavazza argues that people engaged in this debate are looking at the wrong issue. Instead of trying to figure out which app is best, businesses need to understand what kind of mobile experience consumers seek. He cites a study from Forrester which suggests firms should hire a Chief Mobility Engagement Officer. Cavazza adds that companies cannot simply have either a mobile app or a web app. They need apps for occasional, regular, and "intensive" users, who want the app for a specific purpose.
Readers, what do you think? Is Cavazza correct? Do companies need a mobility engagement officer? Is the mobile vs. web app debate dead (if it was ever really a debate to begin with)?