Fred Cavazza, a technology evangelist who writes for Forbes, recently wrote about how he is sick of the mobile app vs. web app debate (http://www.forbes.com/sites/fredcavazza/...le-app-is-pointless/). Cavazza argues that people engaged in this debate are looking at the wrong issue. Instead of trying to figure out which app is best, businesses need to understand what kind of mobile experience consumers seek. He cites a study from Forrester which suggests firms should hire a Chief Mobility Engagement Officer. Cavazza adds that companies cannot simply have either a mobile app or a web app. They need apps for occasional, regular, and "intensive" users, who want the app for a specific purpose.

Readers, what do you think? Is Cavazza correct? Do companies need a mobility engagement officer? Is the mobile vs. web app debate dead (if it was ever really a debate to begin with)?

I think Cavazza hits the nail on the head: "it is not a technology issue, it is a business issue"

Like he says, "mobile is here to stay, so the sooner you develop internal competencies, the better."

Today's business (and consumer) population is more mobile than ever before. To be successful you're going to need strong mobile applications, otherwise users will just take their business elsewhere...

There's no sense wasting time outsourcing your company's mobile applications and development when mobile development is going to become (if it isn't already) such a core component of any business' web-based applications or website.

It's a much better use of time and resources to develop an internal team - that already knows your business inside and out - to take care of your mobile needs. Rather than outsourcing the problem, the training and hiring of internal talents to face the mobile challenge is a better investment in your company's future and success.

At least that's what I think.