I feel like the pot of petunias in Hitchhiker's Guide to the Galaxy when it uttered its last thought: Oh no! Not again!
Email is dead! Email is dead!
Oh no...not again.
Must we go through this rigmarole every 3 months or so, whenever some rag or polling operation needs a boost?
Every time this comes up it's soundly and vigorously debunked by vested interests, we all forget about it and then the Wall Street Journal suddenly wakes up in wet sheets and a cold sweat and realizes it needs to try and be relevant again so it upchucks some post or article about email being dead. Sigh.
The latest round was initiated by a poorly thought out poll done by comScorecomScore
which suggested that email usage was down over 70% for web based email services among teens and as teens go, so does the world. The study was fundamentally flawed because jut about nobody uses web based email services in any demographic. Unfortunately more than a few people simply missed the "web based email" part of it and started making assumptions.
Two great posts on this:
The only note of caution I'm going to sound is to those who like to rationalize that kids will conform to email because they will have to in order to function in business. That's quickly moving from fact to rationalization. Rationalizing that kids will simply conform to email because they will have to, is as dangerous as any other rationalization.
Email isn't dead, but the inbox will change and will become lighter. Mobile and the reality of the cross-channel consumer are fundamentally changing both B2C and even B2B CRM. Read up or if you prefer, just rationalize...you'll feel fine till the hangover hits.